How Do You “Look” to Prospective Clients?
February 3, 2022

Guess what? In this blog post I am going to “practice what I preach.”


First of all, in case you missed my announcement in fall of 2019, I got married—and James moved in to be my life partner. All is great, thanks for asking…


I am going to make some analogies of running a business to being in a family, so let’s look at running a business through a different lens.


You can’t (or shouldn’t) know or do everything yourself.  


It’s important to work with experts to help, say with social media. Acknowledge what you are good at—and hire (or ask nicely, like at home) someone to do the rest.

    • The two simple words “social media,” mean that many words must be written, ideas generated, and timeliness is important. Lots of places offer these services—but be sure to pick the right and trusted team to lead to your success.
    • Divide the duties so that more gets done with less stress and exhaustion.


  • Do you keep things updated and refreshed (like new bed and bedding, decorations in your home as the seasons change) so it looks like you are on top of things?
  • When did you last update your website, both in content and images/pictures? Read it as if you are a prospective client—with new eyes and through a different lens.

–     BTW, that project is on my 2022 calendar so watch for my updates and changes.

  • Does your logo look tired or outdated, and could use some updating?
  • If you say you are going to post a new blog every week/month/two months, then keep to that schedule.
  • Another “to do” on my 2022 calendar. Watch for my regular blogs.


SEO (in today’s story it stands for Send Energy Outward), not Search Engine Optimization.


You know you really need to update your search words, but you are clueless how to do it.  Send some energy outward and call the “experts,” admitting that you need help. It’s a good exercise to list what SEO words best describe the services you offer because no expert can know your business better than you.

    1. “Hey everyone, Mom is home,” is now a new and welcome greeting at my home. I can’t wait to hear it every evening. Do your clients value what you say and how you reach out to them?
    2. Keep in touch with your clients via regular email messages. It’s still one of the best ways that you can attract new customers, and keep in touch with others. An important part of that is how do you get people on your email list—and then what do you say in the future.


Good client relationships are about communication, honesty and going that extra mile.


I know what you’re thinking: We have to pay attention, and maybe we don’t have to be good at everything we are involved with. Accept that sometimes you might have to make changes—in business or how you “do” business.


If you are having problems, check how “Working with Shannon” has the solution. You will never know until you ask.  We are here to serve you…


That’s today’s final thought on growing your business—but watch for more.

Shannon Stapleton

Shannon Stapleton

With a background in marketing and design from DCTC, Shannon considers herself a lifelong learner. She makes investing in herself a priority and prides herself in helping others do the same. She thrives from surrounding herself with good people, good energy, doing good work, and giving back in the community.